6 Strategies for Adjusting SPIFFs and Rebates to Contend with Inflation

6 Strategies for Adjusting SPIFFs and Rebates to Contend with Inflation

Anyone who’s shopped a store over the past few months has seen the brunt of inflation’s downstream effect on the shelves. But beyond consumer spending, inflation with combined material shortages and an accompanying supply-chain crisis are having an impact on the B2B2C and B2B2B market. This warrants strategy adjustments to how you’re running incentives in …

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