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Are Recognition Mobile Apps Worth It?

I recently had a conversation with a potential customer about smartphone apps for recognition programs. They said it was a necessary feature when considering a new recognition software solution. After all, people are reliant of their phones and some employees simply aren’t sitting in front of a computer all day. They need access to an app.

When I first said recognition programs don’t need an app, this customer started to get confused. Of course they needed an app!

After a moment, I rephrased what I meant. “You want an app because your users can access the program at any point on their smartphones, right? You want an app because it is designed for phones instead of computers?” This person agreed with me. “Then you don’t need an app. Let me explain.”

I then went on to have the below conversation.

A Mobile App: Is It Needed?

Me: What if I told you that you could access a mobile-specific interface without an app?

Customer: I’m not sure what you mean…

Me: You can visit a website that is designed to recognize the dimensions of your phone and present the page in a readable manner. Then, you can create a shortcut on your home screen that links you directly to that website. All you have to do is click the button and you’re there!

Customer: Then, what’s the difference between an app and whatever this is?

Me: The difference between a mobile app and mobile responsiveness is simply the software. When you have an app, the application must be downloaded onto your phone, which takes up memory. Also, you need to constantly update the application whenever new releases are made to the software. Product patches and updates are made almost weekly – Imagine if every time you opened the application, you had to update it? That would definitely get old fast. With mobile responsiveness, everything is online. It doesn’t take up any space on your phone, and you never have to update it!

Customer: Oh, I never thought about it that way. Thank you for clearing that up!

A Guide to an “App”

To add a website to your phone to appear as an app is incredibly easy. In fact, it’s so easy, this could work on almost any website you frequently visit. No longer will you have to type in the URL every time you want to visit this same website.

For example, on an iPhone, simply go to the website using your phone browser, click on the share button (the box with the arrow pointing up). Then, click “Add to Home Screen.” (Don’t have an iPhone? Click here for instructions on adding a shortcut for your type of phone.)  This will create an icon on your home screen that you can click on, just like an app. It will launch the web browser and you can use easily access the website without a second thought – and you don’t have to take up unnecessary space on your phone!

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