With smart planning and execution, channel incentive programs can produce very favorable ROI. But how much should you invest from the outset?
Channel incentive data is an integral part of your channel stack and, if used properly, can generate maximum ROI in your overall sales strategy.
If you haven’t already looked into CIPM software, now would be a good time to think about how incentives can be a valuable addition to your channel software stack.
Incentive promotions are important for sales and customer retention in the B2C space. These tactics can also be deployed in B2B customer loyalty.
After evaluating all the potential variables in your program, your goal should be to implement a promotion that is long enough to take full advantage of the regular sales cycle of your product, but not so long that it loses momentum among sales reps.
Moving parts, a plethora of data, and particular partner expectations all contribute to the disarray of optimizing sales through third-party channels. There's a channel incentive platform for that.