WorkStride is a leading provider of employee recognition and engagement programs for the global enterprise - including Spot Reward, Social Recognition, Service Awards, and more.
WorkStride provides a full suite of reward technology, service, and support. Our focus on expert service and performance results helps our clients gain more than a platform. They gain a team.
Channel Incentive Management
Take Control with Channel Incentive Management Solutions
Channel Incentive Management, Program Administration, Automation, Insights and Reporting, Program Flexibility and Scale
Good channel incentive management requires a solution that meets the specific needs of your organization. With WorkStride, you get a solution provider that delivers an engaging and motivating program for participants and a strong channel incentive management program experience for administrators.
Key Pillars of Channel Incentive Management
Program Management
Take control of even the most complex programs with key tools and features to automate otherwise manual processes. Streamline efficiencies in claims managements, payouts, approvals, reports, communications, campaigns and more.
Engagement and Communication
Administrators know the value of gamification and personalized communications for motivating participants to perform. That's why we provide a suite of functionality to help admins quickly and easily reach, engage, and communicate with program audiences.
Personalization and Targeting
Not all of your program audience members are the same. Your program will provide you with advanced targeting capability and permissioning. This ensures that each participant is getting a strong, relevant, and impactful experience.
Sales Program and SPIFF Management
Launching new incentives and sales campaigns has never been simpler. Your program will allow for seamless creation of new targeted incentives, SPIFFs, spurts, and contests to key audiences. Admins gain control over tailored incentive logic to meet specific needs and objectives
Payout Processing and Rewards
Management over the complexities of incentive payouts and reward issuances could get burdensome if done manually. Your program will automate the payout processing and reward issuance ensuring a timely and accurate experience, every time.
Data and Reporting
Channel incentive management is made simple with data management tools. Pull in activities that earn rewards and generate program performance that you can see and track visually. Admins see holistic reporting while participants see how their own performance is tracking.
Cohesive Channel Incentive Management Features and Functionality
With The Right Reward Solutions Provider, Anything is Possible.
Gain Control over SPIFFs, Contests, Rebates.
Motivate your channel partners with engaging incentives. Incentive promotions can be long-term continuous loyalty programs, or short-term and tailored SPIFFs. Admin features for good channel incentive management enable you to create targeted incentive campaigns to end users groups, with control over incentive logic, theme, content. gamification, and other key details.
Manage Training and Learning
Your program provides you with training modules, giving admins the ability to host trainings, videos, quizzes, and other educational content. Gain control of who gets access to what material and track performance as is progresses.
Powerful Control, Speed, and Flexibility of Your Programs.
Receive an award-winning channel incentive management experience. Our suite of administrative tools helps flex the program in all the ways that you need it. Keep it personal with automated audience building and program targeting. Take action with new SPIFF and rebate creation. Make it yours with payout logic and rules.
Manage Audiences and Groups
Breakdown the general program population into key groups. Group can be targeted with new incentives, content, feature access, and more. Audiences can be created in seconds within the program and saved within your audiences library.
Seamless Program Data Management
Channel incentive management needs a smooth process for collecting data, and ensuring it’s clean, valid, and ready for payout. We help across the board so that you have peace-of-mind knowing your program and services are taking on the heavy lifting of program data management.
Simple Program Communication
Don’t just incentivize your audiences, communicate using key features within your program. Toolkit lets you host vital content that can have targeted access. Message Creator gives you a simple email/SMS messenger within the program to ping your audiences with key messages that go beyond automated program notifications. Like new products released or other company developments.
Automated Rewards Experience
Managing rewards in programs can be a hassle. That’s why WorkStride does the work. Our programs can host any combination or exciting rewards — from gift cards, Visas, merchandise, cash, and more. Checkout, processing, shipping, and customer service are all part of your inclusive channel incentive management experience.
Ease Admin Burden by Centralizing SPIFFs, Rebates, MDF, CO-OP
Bring all of your channel incentive programs together with a suite of fund management capabilities, all under one roof. Manage your Incentives, rebates, MDF, and COOP programs to streamline administrative burdens of juggling multiple programs.
Industry-Leading Client Experience
Building an Award-Winning Dealer Channel Incentive Program with Lexmark International
Lexmark’s challenge with its incumbent channel incentive program came down to a fading use of the program by participants after registration, as well as the program’s inability to communicate with audiences. WorkStride engaged its team of experts to create an effective channel incentive program experience that addressed Lexmark’s challenges and surpassed its objectives. Together, WorkStride and Lexmark created the ideal solution: Rewards at Lexmark.
To generate continuous interest, the channel incentive program was built with audience segmentation of more than 30 distinct audience groups by key demographics. This created a personalized environment in which participants would see a unique and relevant program and contest experience, thus inspiring repeated engagement.
The program uses both long-term continuous SPIFFs and short-term contests, kickers, and double reward promotions. Users log in to track their earnings and participate in multiple available earning opportunities with Reward at Lexmark.
Program Success:
3,000 net new registrations | 83% increase in new claims | 31k new program logins | Winner of IMA award for Innovation and Technology |
Creating JELD-WEN’s Flex into Training During COVID-19 with an Award-Winning Program
JELD-WEN, a premier building materials manufacturer, was facing dormant market conditions during the early months of the COVID-19 pandemic. The company needed a flexible and unique channel incentive program to drive engagement with its dealers and installers. What began as a simple Spin2Win SPIFF in 2019 has evolved into a more robust incentive offering with a deep focus on training and learning.
Based on JELD-WEN’S unique needs, WorkStride created a custom incentive solution known as JELD-WEN University. The program, which was launched in less than a month, included 50 training modules for more than 2,000 eligible participants who could leverage their downtime and comfort at home.
Training revolved around brand product knowledge and installation. Within the first year, nearly half of JELD-WEN’s partners completed a training session – in addition to almost 20 percent growth in program enrollment for the educational incentives. Program achievements include:
Program Success:
48% training completion | 19.6% growth in enrollment | 3,500 new claims submitted | 3% increase in marketshare first year |
Komatsu Engages Contractors Through Creative Channel Incentive Program Design
Komatsu is a leading global supplier of essential equipment, technologies and services for the construction, mining, forest, energy, and manufacturing industries. The company was looking to modernize their sales incentives program design to a fun and engaging challenges model
The nine-month Komatsu Parts Counter Challenge Program involves a series of product knowledge incentives grouped together in one central and accessible location. The incentive training program requires full completion of the previous challenge, promotion, or training to unlock the next.
Komatsu’s objective is to have their participants walk away from the nine monthly challenges with the expertise necessary to be a highly effective selling partner to provide excellent support, communication, and product knowledge to the consumer.
The unique structure stands out and keeps the brand top of mind throughout the year, as it reengages the audience with each new challenge rolled out monthly, coupled with the grand prize.
Komatsu’s complex incentive program was implemented with WorkStride’s nimble technology keeping creativity and program engagement in mind. WorkStride jointly designed the program to be highly visually engaging for the user, including progress meters and widgets to see their challenges in action as they participate.
Program Success:
75%+ of eligible users registered | 93% active users | 63% of first year users returned next year |
The Channel Incentives Program Strategy Playbook
