WorkStride is a leading provider of employee recognition and engagement programs for the global enterprise - including Spot Reward, Social Recognition, Service Awards, and more.
WorkStride provides a full suite of reward technology, service, and support. Our focus on expert service and performance results helps our clients gain more than a platform. They gain a team.
Channel Incentive Programs
Channel Partner Performance Incentives and Loyalty Programs for World-Leading Brands.
SPIFFs, Rebates, Incentives, Loyalty Programs, Training, Gamification, Goal Attainment.
For more than 20 years, WorkStride has been delivering channel incentive programs to global enterprises. Our incentive programs are tailor-fit to customers to meet even the most complex needs. We blend together a winning combination of flexible technology, industry specialization, and top-tier support to deliver your channel an exceptional reward experience that keeps on delivering.
For more than 20 years, WorkStride has been delivering channel incentive programs to global enterprises. Our incentive programs are tailor-fit for customers to meet even the most complex needs. We blend together a winning combination of flexible technology, industry specialization, and top-tier support to deliver your channel an exceptional reward experience that keeps on delivering
Key Pillars of Incentive Program Success
Program Experience
Each channel incentive program involves an intuitive and responsive site design for participants. This includes a company-branded experience that can be personalized and segmented to individual participants and groups.
Engagement and Communication
Blended into each channel incentive program are exciting engagement modules. Enjoy features that motivate continued and repeat participation. Personalized communications helps to boost knowledge, mindshare, and loyalty.
Audience Personalization
Create audience groups directly within the program. Use any user data inputs desired. Target the entire program experience to groups, including specific programs, SPIFFs, content, communications, and permissions.
Sales Programs and SPIFFs
Sales incentives, contests, training, and SPIFFs can be as simple or complex as desired. They can involve any mix of audiences, tiers, products, rewardable transactions, and behaviors. Incentives have engaging design, tracking, and widgets, among other features.
Payout Processing and Rewards
Claims can be collected through various mediums for validation and payout. Use points or dollar value and enjoy payouts processed at industry-leading speeds. Moreover, rewards can be redeemed for options you choose to include in the program. Include Visa, ACH, gift cards, merchandise, and/or others.
Data and Reporting
Data is the lifeblood of every program. We provide the tools and services necessary to ensure clean and structured program data, whether it's data-in or data-out. We pull in program data through various integration options, get your data clean, and turn data into transparent program performance visible through reporting and analytics.
Cohesive Program Elements to Gain Chanel Loyalty and Engagement
Channel incentive programs and loyalty are becoming an even more vital table stake for OEMs that sell through partners. According to the Incentive Research Foundation’s Industry Outlook for 2022, company budgets for incentives are expected to increase by 34% in 2022. This means more dollars are beings spent to compete for your partners’ mindshare, brand loyalty, and sales performance.
We’re here to help. With configurable full-spectrum incentive program solutions, you’ve got what you need to stand out and keep partners engaged with a memorable program experience. WorkStride takes pride in specializing our solutions in rewards, incentives, and engagement. In this way, we’re providing the most compelling and effective solution to help our clients move the needle on channel partner performance better than the rest.
With The Right Reward Solutions Provider, Anything is Possible.
Engaging and Tailored SPIFFs, Contests, Rebates.
Introduce meaningful SPIFFs to your channel incentive program that are tailored to your unique requirements. With WorkStride, you gain the ability to execute incentives and rebates at lightening speed. Powerful backend technology enables support of advanced complexity where earnings can be calculated based on simple or complex conditions-ensuring. Enjoy peace-of-mind knowing that your channel incentive program is paying the right reward for the right behavior, every single time.
Dashboards and trackers in your channel incentive program drive strong engagement. Incorporate leaderboards, progress meters and/or other exciting modules allow users to see their contributions front-and-center on the user homepage.
Engaging Training Modules Make Learning Fun and Exciting to Partners
Create a learning experience within your channel incentive program with hosted learning and configurable quizzing. Training material is easily accessible by participants, and can include training participation rewards and incentives.
Powerful Control, Speed, and Flexibility of Your Programs.
WorkStride clients gain an award-winning administrator experience. This helps to ensure that the program can flex in all the ways that you need it. Gain control over your channel incentive program with automated audience building and targeting, new SPIFF and rebate creation, payout logic and rules, reporting, and much more.
Impactful Personalization
The participant audience is the foundation of your channel incentive program . To that end, we make it easy to migrate and onboard your people to programs they love.
In addition, WorkStride’s powerful platform makes it a breeze for admins to create target audiences. Using Audience Builder, you can seamlessly segment people into defined groups for fine-tuned targeting throughout the program experience.
Seamless Claims Administration
Seamlessly collect data through multiple mediums. We support data feeds like direct submission across devices, file transfer, mail in, API Integration. Channel incentive program users benefit from the ease of program participation. WorkStride can also support a variety of data feed formats to your and can help you structure the data to load into the channel incentive program seamlessly from your POS, CRM, LMS, PRM, and payroll systems.
Notably, admins are relieved of time-consuming manual claim administration so common in channel incentive programs. Admins are empowered with tools to see and control the validation process. Claims can be validated via automated validation against source data. In addition, claims an be manually audited by admins or WorkStride via Claims Admin portal.
Effective Communication Reach
Each channel incentive program is design consists of multiple mediums to communicate directly to participants. For example, sliding highlight banners on the homepage help convey key custom brand messaging and announcements that are relevant for audiences. Further, admins can choose which groups see which of their highlights.
Participants receive a regular stream of automated messages based on their behaviors, such as new promotions and rewards received. Moreover, a built-in Message Creator enables permissioned admins and leaders to created and send one-off messages to audiences and groups in the program.
Memorable Rewards Experience
In channel incentive programs, choice is key. WorkStride continually tracks user values, shows them the rewards available and allows them to seamlessly choose the rewards that appeal to them most.
Notably, companies can choose to include any combination or redemption options in the channel incentive program reward assortment, like Visas, gift cards, ACH, checks, merchandise, experiences, or more.
Bring Your Channel Programs Together, Including SPIFFs, Rebates, MDF, CO-OP
Effectively manage CO-OP fund management and Market Development Fund (MDF) programs along with SPIFFs and rebates through a single channel incentive program environment. WorkStride helps pair you with the right tools to seamlessly manage funds and brand standards, and allow users to see their contributions front-and-center on the user homepage.
WorkStride’s strategic alliance with BrandMuscle empowers even the most robust channel programs to center their programs and tackle their complexities and challenges, including fund management and local marketing.
Industry-Leading Client Experience
Building an Award-Winning Dealer Channel Incentive Program with Lexmark International
Lexmark’s challenge with its incumbent channel incentive program came down to a fading use of the program by participants after registration, as well as the program’s inability to communicate with audiences. WorkStride engaged its team of experts to create an effective channel incentive program experience that addressed Lexmark’s challenges and surpassed its objectives. Together, WorkStride and Lexmark created the ideal solution: Rewards at Lexmark.
To generate continuous interest, the channel incentive program was built with audience segmentation of more than 30 distinct audience groups by key demographics. This created a personalized environment in which participants would see a unique and relevant program and contest experience, thus inspiring repeated engagement.
The program uses both long-term continuous SPIFFs and short-term contests, kickers, and double reward promotions. Users log in to track their earnings and participate in multiple available earning opportunities with Reward at Lexmark.
Program Success:
3,000 net new registrations | 83% increase in new claims | 31k new program logins | Winner of IMA award for Innovation and Technology |
Creating JELD-WEN’s Flex into Training During COVID-19 with an Award-Winning Program
JELD-WEN, a premier building materials manufacturer, was facing dormant market conditions during the early months of the COVID-19 pandemic. The company needed a flexible and unique channel incentive program to drive engagement with its dealers and installers. What began as a simple Spin2Win SPIFF in 2019 has evolved into a more robust incentive offering with a deep focus on training and learning.
Based on JELD-WEN’S unique needs, WorkStride created a custom incentive solution known as JELD-WEN University. The program, which was launched in less than a month, included 50 training modules for more than 2,000 eligible participants who could leverage their downtime and comfort at home.
Training revolved around brand product knowledge and installation. Within the first year, nearly half of JELD-WEN’s partners completed a training session – in addition to almost 20 percent growth in program enrollment for the educational incentives. Program achievements include:
Program Success:
48% training completion | 19.6% growth in enrollment | 3,500 new claims submitted | 3% increase in marketshare first year |
Komatsu Engages Contractors Through Creative Channel Incentive Program Design
Komatsu is a leading global supplier of essential equipment, technologies and services for the construction, mining, forest, energy, and manufacturing industries. The company was looking to modernize their sales incentives program design to a fun and engaging challenges model
The nine-month Komatsu Parts Counter Challenge Program involves a series of product knowledge incentives grouped together in one central and accessible location. The incentive training program requires full completion of the previous challenge, promotion, or training to unlock the next.
Komatsu’s objective is to have their participants walk away from the nine monthly challenges with the expertise necessary to be a highly effective selling partner to provide excellent support, communication, and product knowledge to the consumer.
The unique structure stands out and keeps the brand top of mind throughout the year, as it reengages the audience with each new challenge rolled out monthly, coupled with the grand prize.
Komatsu’s complex incentive program was implemented with WorkStride’s nimble technology keeping creativity and program engagement in mind. WorkStride jointly designed the program to be highly visually engaging for the user, including progress meters and widgets to see their challenges in action as they participate.
Program Success:
75%+ of eligible users registered | 93% active users | 63% of first year users returned next year |
The Channel Incentives Program Strategy Playbook
