WorkStride is a leading provider of employee recognition and engagement programs for the global enterprise - including Spot Reward, Social Recognition, Service Awards, and more.
WorkStride provides a full suite of reward technology, service, and support. Our focus on expert service and performance results helps our clients gain more than a platform. They gain a team.
Contractor Loyalty Progams
Contractor Reward and Rebate Programs for Leading Manufacturers.
Contractor SPIFFs, Rebates, Incentives, Loyalty, Training, Gamification, Goal Attainment.
WorkStride is a leading provider of contractor loyalty programs and rebate solutions for enterprise manufacturers. Our programs help top OEMs of building material, industrial, equipment, and appliances gain valuable reach and engagement with builders, installers, technicians and other contractor partners.
Key Pillars of Program Success
Program Experience
Each contractor loyalty program involves an intuitive and responsive site design for participants. This includes a company-branded experience that can be personalized and segmented to individual participants and groups.
Sales Programs and SPIFFs
Sales incentives, contests, and SPIFFs can be as simple or complex as desired, and involve any mix of audiences, tiers, products, rewardable transactions, and behaviors, etc. Choose to incentivize based on installs, purchases, training, or other key business drivers.
Engagement and Communication
Reach and engage your contractor partners with communication and messaging features to earn brand recall and loyalty. Incentives are fun and engaging with compelling design, tracking, and widgets, among other gamification features.
Audience Personalization
Create audience groups directly within contractor loyalty programs using any user data inputs desired. Target the entire program experience to groups, including specific programs, SPIFFs, content, communications, and permissions.
Payout Processing and Rewards
Claims from contractors can be collected from business data or even directly from the field for validation and payout. Rewards are processed at industry-leading speeds and can be redeemed for your choice of program items, like Visa, ACH, gift cards, merchandise, and/or others.
Insights and Reporting
Detailed reporting is available for both participants and administrators. Participants see their own results, while administrators see holistic reporting and analytics for overall program performance. Unique reporting access can be permissioned program roles like managers, leaders, distributor administrators, or others.
Cohesive Program Features and Functionality
With The Right Reward Solutions Provider, Anything is Possible.
Contractor Programs That Earn Mindshare and Engagement
Introduce meaningful and flexible contractor SPIFFs and rebates into your contractor loyalty programs that can be tailored to your unique program rules and requirements. Our powerful backend technology enables instant payout to be calculated based on simple or complex conditions-ensuring the right reward is paid for the right behavior, every single time.
Dashboards and trackers like leaderboards, progress meters and/or other exciting modules allow users to see their contributions front-and-center on the user homepage.
Continuous Loyalty Meets Short Term SPIFFs
Stick to the basics of a long-term incentive and rebate that the contractor knows and expects, or choose to layer short-term SPIFFs and contests for that extra engagement that moves inventory. All programs can target audiences right down to the specific contractor.
Earn Product Knowledge with Training
Offering a reward makes your contractors motivated, and adding elements of training on your brand and products makes them knowledgable. Your program can host content, videos, product material, and other key documentation, making it handy to the participants reach. You can choose to incentivize learning material with rewards for participation or completion, and even require training as a prerequisite to qualify for other sales incentives.
Seamless Claims Administration
Seamlessly collect sales through multiple mediums, including data integrations and even direct program submissions. Claim submission forms are customizable and mobile responsive across devices. Forms can include attachments along with options of OCR technology so simplicity of submission.
Admins are relieved of time-consuming manual claim administration and empowered with tools to see and control the validation process. Claims can be validated via automated validation against source data, and/or manually audited by admins or WorkStride via Claims Admin portal.
Memorable Rewards Experience
In reward programs, choice is key. The program keeps track of user earnings in their reward bank and shows them the rewards available to seamlessly choose the options that appeal to them most.
Company can choose to include any combination or redemption options in the programs reward assortment, like Visas, gift cards, ACH, checks, merchandise, experiences, or more.
Effective Communication Reach
Each program design consists of multiple mediums to communicate directly to participants. Sliding highlight banners on the homepage help convey key custom brand messaging and announcements that are relevant for audiences. Admins can choose which groups see which of their highlights.
Participants receive a regular stream of automated messages based on their behaviors, such as new promotions and rewards received. A built-in Message Creator enables permissioned admins and leaders to created and send one-off messages to audiences and groups in the program.
Industry-Leading Client Experience
Building an Award-Winning Dealer Incentive Program with Lexmark International
Lexmark’s challenge with its incumbent incentive program came down to a fading use of the program by participants after registration, as well as the program’s inability to communicate with audiences. WorkStride engaged its team of experts to create an effective program experience that addressed Lexmark’s challenges and surpassed its objectives. Together, WorkStride and Lexmark created the ideal solution: Rewards at Lexmark.
To generate continuous interest, the program was built with audience segmentation of more than 30 distinct audience groups by key demographics. This created a personalized environment in which participants would see a unique and relevant program and contest experience, thus inspiring repeated engagement.
The program uses both long-term continuous SPIFFs and short-term contests, kickers, and double reward promotions. Users log in to track their earnings and participate in multiple available earning opportunities with Reward at Lexmark.
Program Success:
3,000 net new registrations | 83% increase in new claims | 31k new program logins | 2021 winner of IMA award for Innovation and Technology |
Creating JELD-WEN’s Flex into Training During COVID-19
JELD-WEN, a premier building materials manufacturer, was facing dormant market conditions during the early months of the COVID-19 pandemic. The company needed a flexible and unique incentive program to drive engagement with its dealers and installers. What began as a simple Spin2Win SPIFF in 2019 has evolved into a more robust incentive offering with a deep focus on training and learning.
Based on JELD-WEN’S unique needs, WorkStride created a custom incentive solution known as JELD-WEN University. The program, which was launched in less than a month, included 50 training modules for more than 2,000 eligible participants who could leverage their downtime and comfort at home.
Training revolved around brand product knowledge and installation. Within the first year, nearly half of JELD-WEN’s partners completed a training session – in addition to almost 20 percent growth in program enrollment for the educational incentives.
Program Success:
48% training completion | 19.6% growth in enrollment | 3,500 new claims submitted | 3% increase in marketshare first year |
Komatsu Engages Contractors Through Creative Program Design
Komatsu is a leading global supplier of essential equipment, technologies and services for the construction, mining, forest, energy, and manufacturing industries. The company was looking to modernize their sales incentives program design to a fun and engaging challenges model
The nine-month Komatsu Parts Counter Challenge Program involves a series of product knowledge incentives grouped together in one central and accessible location. The incentive training program requires full completion of the previous challenge, promotion, or training to unlock the next.
Komatsu’s objective is to have their participants walk away from the nine monthly challenges with the expertise necessary to be a highly effective selling partner to provide excellent support, communication, and product knowledge to the consumer.
The unique structure stands out and keeps the brand top of mind throughout the year, as it reengages the audience with each new challenge rolled out monthly, coupled with the grand prize.
Komatsu’s complex incentive program was implemented with WorkStride’s nimble technology keeping creativity and program engagement in mind. WorkStride jointly designed the program to be highly visually engaging for the user, including progress meters and widgets to see their challenges in action as they participate.
Program Success:
75%+ of eligible users registered | 93% of active users | 63% of first year users returned next year |
The Channel Incentives Strategy Playbook
