A channel incentive platform is useful because optimizing sales through third-party channels is complicated. Moving parts, a plethora of data, and particular partner expectations all contribute to the disarray. However, using data already at your disposal, along with technology and automation, will ease logistical, promotional, and other channel tasks. This allows for a more efficient program. Alas, we know those decision makers—”There are too many changing priorities,” or “We simply don’t have the budget for that,” or “I don’t see anymore unique value than what we already have,” etc. Here are five ways to arm yourself for that conversation.
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