20 SEP, 2016

Key Elements of a Fantastic Company Culture

Businessman looking in distance

How would you describe your company culture to someone outside the organization?

If you had trouble answering that question, consider spending some time to explore and define your company’s culture.

Company culture is something you don’t want to leave to chance. It plays a huge role in successfully retaining employees and recruiting future talent. In fact, according to the Talent Trends 2016 report, culture is what the majority (66%) of job candidates want to know most about your company.

In addition to retaining talent and attracting new employees, culture helps organizations:

  • Engage and motivate employees
  • Inspire a positive view of “work”
  • Produce results

Every company has a unique culture and a distinct approach to creating a great work environment, but most great company cultures include some or all of the following:

A commitment to the greater good. In a strong company culture, it’s not all about profit. It’s also about having a positive impact on the world around you. Making an organizational commitment to making the world, or your local community, a better place will serve as a way to inspire your employees and reassure them that they are part of something bigger than themselves.

A sense of teamwork. It’s not about getting the job done alone. Strong company cultures are built on the foundation of collaboration that allows individuals to express and use their strengths to contribute as part of a team. A collaborative environment, one where everyone works toward a shared vision rather than solely looking out for personal interests, is the sign of a great company culture.

A responsibility for ethical conduct. In organizations with strong cultures, it’s easy for employees to have a sense of ownership and accountability for their work environment. This type of personal commitment establishes a workplace built on respect and ethical conduct.

An appreciation for fun. Yes, work has to get done in your organization. But if you also help employees have a good time, laugh, and enjoy themselves while they’re at work, you’ll reap the benefits of being known as a fun place to work.

A dedication to recognition. Saying “thank you” is the norm in a company that has a healthy culture. Appreciation and gratitude aren’t exceptions; they’re the way business gets done. Acknowledging individual or team contributions shows employees that you pay attention and that their work is valuable. Regular recognition, praise, and constructive feedback help foster a positive company culture.

You want engaged employees because engagement ultimately leads to productivity. With productivity comes innovation, efficiencies, and better results. So, not only is it a good idea to be able to describe your culture, it’s important to build and nourish a culture that you’re proud of, and that enhances both job and company satisfaction.


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