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  • 4 Simple Segmentation Mistakes to Avoid
    29 MAR, 2019
    4 Simple Segmentation Mistakes to Avoid

    Segmentation increases sales by giving valuable, data-driven insight into your target audiences - but only if you don't make certain mistakes.

  • The 10 Commandments of Successful SPIFF Promotions
    27 MAR, 2019
    The 10 Commandments of Successful SPIFF Promotions

    When built and managed appropriately, SPIFFs can be highly effective in boosting flagging sales or launching new products. Here are ten ways to ensure success.

  • Are You Running a SMART Channel Incentive Program? [Infographic]
    26 MAR, 2019
    Are You Running a SMART Channel Incentive Program? [Infographic]

    A SMART channel program supports both immediate and long term priorities because it allows your program to dynamically adjust to deliverables, targets, and goals. Work …

  • Keep It Segmented, Silly
    22 MAR, 2019
    Keep It Segmented, Silly

    Data-driven segmentation, targeted promotions, and relevant communications with your audiences should be key parts of your sales incentives program.

  • Applying A Customer Engagement Model To Your Channel Partners
    20 MAR, 2019
    Applying A Customer Engagement Model To Your Channel Partners

    Treat your channel partners like customers. Building engagement with your channel partners allows them to have affinity for your brand, which helps both your company …

  • How Does Gamification Impact Your Channel Programs? [Infographic]
    19 MAR, 2019
    How Does Gamification Impact Your Channel Programs? [Infographic]

    In this infographic, find out how applying gamification to your channel incentive program can increase motivation and engagement to drive particular sales activities.

  • Identifying More Gaps In Your Channel Incentive Program
    13 MAR, 2019
    Identifying More Gaps In Your Channel Incentive Program

    Channel incentive program not performing? In this post, we take a look at some of the potential gaps that should be investigated.

  • Gamification Over: Three Mistakes to Avoid in Your Promotions
    12 MAR, 2019
    Gamification Over: Three Mistakes to Avoid in Your Promotions

    When done right, leveraging gamification can bring tangible benefits to your incentives program. When done wrong, the results can be disastrous. Here are three mistakes …

  • Identifying Gaps In Your Channel Incentive Program
    06 MAR, 2019
    Identifying Gaps In Your Channel Incentive Program

    If your channel incentive program isn't running the way you expected, there could be a number of factors at play. Here are some potential gaps …

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