18 APR, 2019
How Much Should You Invest In Channel Rewards?
With smart planning and execution, channel incentive programs can produce very favorable ROI. But how much should you invest from the outset?
17 APR, 2019
Channel Incentive Data Never Sleeps
Channel incentive data is an integral part of your channel stack and, if used properly, can generate maximum ROI in your overall sales strategy.
12 APR, 2019
Why Incentives Should Be Part Of Your Channel Software Stack
If you haven’t already looked into CIPM software, now might be a good time to do so!
09 APR, 2019
Incentive Promotions: From Green Stamps to Greenbacks
Incentive promotions are important for sales and customer retention in the B2C space. These tactics can also be deployed in B2B customer loyalty.
08 APR, 2019
5 Tips for Setting Effective Channel Incentive Time Frames
After evaluating all the potential variables in your program, your goal should be to implement a promotion that is long enough to take full advantage …
04 APR, 2019
Five Ways to Talk Your C-Suite into a Channel Incentive Platform [Infographic]
Moving parts, a plethora of data, and particular partner expectations all contribute to the disarray of optimizing sales through third-party channels. There's a channel incentive …
29 MAR, 2019
4 Simple Segmentation Mistakes to Avoid
Segmentation increases sales by giving valuable, data-driven insight into your target audiences - but only if you don't make certain mistakes.
27 MAR, 2019
The 10 Commandments of Successful SPIFF Promotions
When built and managed appropriately, SPIFFs can be highly effective in boosting flagging sales or launching new products. Here are ten ways to ensure success.
26 MAR, 2019
Are You Running a SMART Channel Incentive Program? [Infographic]
A SMART channel program supports both immediate and long term priorities because it allows your program to dynamically adjust to deliverables, targets, and goals. Work …