29 MAR, 2019
4 Simple Segmentation Mistakes to Avoid
Segmentation increases sales by giving valuable, data-driven insight into your target audiences - but only if you don't make certain mistakes.
27 MAR, 2019
The 10 Commandments of Successful SPIFF Promotions
When built and managed appropriately, SPIFFs can be highly effective in boosting flagging sales or launching new products. Here are ten ways to ensure success.
26 MAR, 2019
Are You Running a SMART Channel Incentive Program? [Infographic]
A SMART channel program supports both immediate and long term priorities because it allows your program to dynamically adjust to deliverables, targets, and goals. Work …
22 MAR, 2019
Keep It Segmented, Silly
Data-driven segmentation, targeted promotions, and relevant communications with your audiences should be key parts of your sales incentives program.
20 MAR, 2019
Applying A Customer Engagement Model To Your Channel Partners
Treat your channel partners like customers. Building engagement with your channel partners allows them to have affinity for your brand, which helps both your company …
19 MAR, 2019
How Does Gamification Impact Your Channel Programs? [Infographic]
In this infographic, find out how applying gamification to your channel incentive program can increase motivation and engagement to drive particular sales activities.
13 MAR, 2019
Identifying More Gaps In Your Channel Incentive Program
Channel incentive program not performing? In this post, we take a look at some of the potential gaps that should be investigated.
12 MAR, 2019
Gamification Over: Three Mistakes to Avoid in Your Promotions
When done right, leveraging gamification can bring tangible benefits to your incentives program. When done wrong, the results can be disastrous. Here are three mistakes …
06 MAR, 2019
Identifying Gaps In Your Channel Incentive Program
If your channel incentive program isn't running the way you expected, there could be a number of factors at play. Here are some potential gaps …