Recorded Webcast: Reallocate—Don’t Terminate— Your Channel Incentive Budget During COVID-19
Ask the Experts Virtual Town Hall Meeting
Recorded: Thursday, May 14th at 11AM ET
In times of economic uncertainty, marketing budgets are often the swiftest victim to cuts, and in many organizations, the budget line for channel incentives, co-op and MDF will rise to the top.
Some of the questions channel marketing leaders are asking themselves:
- Should I make cuts to my channel marketing budget right now?
- What should I think about when it comes to planning, supporting and incentivizing my channel partners during these uncertain times?
- How do I help ensure my channel partners will still be there after all this?
- What behavioral changes are occurring amongst channel partners as a result of the pandemic?
Our panel of experts answered your questions and discussed strategies for updating your channel incentive programs at a time when strengthening partner relationships, rewarding performance, and encouraging the right behaviors can have a lasting impact on revenue potential.
Featuring BrandMuscle & WorkStride
- Tom Silk, CEO at Workstride
- Jason Tabeling, Vice President of Product Marketing at BrandMuscle
- James Morse, Senior Director of Solutions Consulting at BrandMuscle
About the author
Vince Chiofolo is VP of Revenue Operations at WorkStride, where he is responsible for carrying out strategy, planning, and processes that help WorkStride find, win, and delight new customers.