-
Reallocate—Don’t Terminate— Your Channel Incentive Budget During COVID-19
In times of economic uncertainty, marketing budgets are often the swiftest victim to cuts, and in many organizations, the budget line for channel incentives, co-op …
-
Rules of Engagement: Driving Channel Partner Engagement and Performance
Gaining and keeping the attention of your channel partners in a complex world full of distractions can be a huge challenge. Follow our rules of …
-
Blueprint: Finding Your Way Through a Successful Recognition Program Launch
A recognition launch goes beyond simple implementation in order to be successful. Beyond program logic and complexities, launch success also hinges on effective stakeholder communication …
-
Blueprint: Finding Your Way Through a Successful Incentive Program Launch
A successful incentive program launch goes beyond simple implementation. In addition to developing internal logic and complexities, success also hinges on effectively communicating the program …
-
The 8 Pillars of Results-Based Partner Incentives
It's common to give out incentives to channel partners in effort to encourage the right behaviors. However, OEMs don't always see the fruits of the …
-
Driving Employee Engagement and Improving Culture at a Global Financial Firm
A large financial institution with more than 17k employees across three continents decided to consolidate all recognition efforts into a central platform for their global …
-
Building Loyalty with Channel Incentives and Training for Global OEM
An OEM's marketing department was directed to revamp and improve its incentive program for its distributor partners to gain mindshare in a competitive ecosystem. See …
-
Boosting Sell-Through Performance for Global Fortune 500 OEM
This OEM wanted to develop a dealer incentive program that would consistently engage its partners with performance programs, targeted at specific products and micro audiences. …
-
Effective Channel Enablement Strategies for Maximum Return
For a channel partner enablement initiative to succeed, proper planning and execution is required. Does your incentive program have what it takes to succeed?
burger