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The Channel Incentive Strategy Playbook
For decades, incentive strategy has been used to influence positive behaviors in the channel to help drive more sales. Although “more sales” may be the …
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Recorded Webinar: Shaping the Employee and Customer Experience to Maximize Competitive Advantage
In the last 8 months reduced capacity, social distancing, work from home, and other effects of the pandemic have accelerated and solidified existing trends in …
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Spreading “CHeeRS” to Drive Engagement in Healthcare
Cone Health- a major healthcare provider out of North Carolina with a staff of more than 13,000 employees, was in the market for an enhanced …
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Creating an Extraordinary Workplace Through Employee Recognition
A poorly executed recognition plan can prove futile or even counterproductive to core company initiatives – by detracting good employees, diminishing morale, and creating a …
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Reallocate—Don’t Terminate— Your Channel Incentive Budget During COVID-19
In times of economic uncertainty, marketing budgets are often the swiftest victim to cuts, and in many organizations, the budget line for channel incentives, co-op …
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Rules of Engagement: Driving Channel Partner Engagement and Performance
Gaining and keeping the attention of your channel partners in a complex world full of distractions can be a huge challenge. Follow our rules of …
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Blueprint: Finding Your Way Through a Successful Recognition Program Launch
A recognition launch goes beyond simple implementation in order to be successful. Beyond program logic and complexities, launch success also hinges on effective stakeholder communication …
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Blueprint: Finding Your Way Through a Successful Incentive Program Launch
A successful incentive program launch goes beyond simple implementation. In addition to developing internal logic and complexities, success also hinges on effectively communicating the program …
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The 8 Pillars of Results-Based Partner Incentives
It's common to give out incentives to channel partners in effort to encourage the right behaviors. However, OEMs don't always see the fruits of the …
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