5 Considerations Before Starting a Direct Sales Incentive Program

Discover the fundamentals that help build a high-performance sales culture.

incentive programs improve individual performance by 22% for than 1/3 of sales are attributed to incentive efforts

Direct sales incentive programs are great for targeted growth—for example, promoting a new product or giving your team an extra push to reach your numbers before the end of the quarter.

However, sales incentive programs can either fall flat or get out of hand if not structured properly.

With a great direct sales incentive program, companies can:

  • Drive better sales performance from the middle of the pack
  • Create an environment of friendly competition
  • Provide an easy and accurate way to track incentive dollars and reconcile them with lift

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