A Guide to Building Your Channel Incentives Strategy

You’ve seen channel incentive programs work effectively for other companies, and already understand how well they can work to drive extra revenue, move key merchandise, improve your pipeline, boost your market share, increase customer loyalty, and more. But is your own channel incentive program proving ineffective and you’re not sure why? It could be the way it was initially set up.

Read this white paper for a discussion around:

  • deciding on program goals and KPIs;
  • determining budget;
  • evaluating your audience;
  • picking the right promotion types;
  • and more!

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