Maximizing Your Channel Incentive Program

For companies that go to market via indirect channels, motivating the sales reps that do not directly work for them can be a challenge. Because of this, many companies have a channel incentive program in place to try to increase lift. However, these programs are often executed in ways that reduce their effectiveness. For your company to find success with its channel incentive program, you need to examine several areas during implementation and after its launch.

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