Indirect sales repslove a good company-sponsored sales incentive program. It shows appreciation for their loyalty to the brand and creates an interactive experience in which to participate. But participants and administers alike often know the different between a base-level and a sophisticated system, and the difference could be impacting your bottom line results.

While mounds of needless complexity could add headaches and dysfunction to a reward system, strategically-used,logic-based components of the program—like personalization, system rules, custom conditions, and payout levels—can propel the user experience and results of the program from good to great.